The film is directed by D.Sayendra Reddy. The launching ceremony of the film occurred with pomp in the presence various film personalities at Annapurna Studios. The clap for the inaugural shot was sounded by Puri Jagannath, D.Ramanaidu switched on the camera and the first shot was directed by K.Raghavendra Rao. Akkineni Nageswara Rao blessed the artistes.
Speaking on the occasion the said that the story of the film revolves around the incident occurred in a day of the life a young woman. He said that the shooting would commence in the month of September the release of the film is planned to be carried out in November.
Producer said that the film is a suspense thriller. The lead actress expressed her delight over the occasion as it is done with grandeur in the presence of eminent film personalities.
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